Traditional lines of communication are in the midst of a radical transformation. Moreover, physical communication such as, letters, newspapers and magazines have felt the shift in momentum. Social media has established a new benchmark in the way companies conduct their marketing and promotional efforts. One-way/interruptive communication is no longer revered with triggering the same amount of leads or ROI that it once had. With the socialization of current events, technology and growing internet access, there is no stopping social media. If you want to be “in” – get social.
Social media lets prospective and current customers come into contact with companies in a more personal manner. Questions can be asked, intimate moments shared and communities formed. This type of interaction generates useful information and personal knowledge that would not otherwise be attained. Posting content and engaging on social media has provided a wealth of information, giving audiences the opportunity to learn, grow and become closer to the brand they love. The full extent to which social media is capable of is not yet clear, yet one thing is certain – social media is bringing people together and strengthening ties between businesses and their followers.